Before the advent of nonstop social media use, if you had some awful ideas you wanted to share, you would have a hard time finding people to listen to you. What would you do? Write a letter to the editor of your local paper? Hand out leaflets? Stand in the town square? But today you can stake out your corner of the internet and find some people to listen to you: the more outrageous or toxic your ideas, the more likely they are to evoke a reaction.