Facebook—which includes Instagram—reported advertising revenues in the United States of about $34 billion a year in 2019. Here are the user bases and advertising revenues of the top social media companies in the United States: Platform Number of users Annual ad revenue in billions Annual ad revenue per user Monthly ad revenue per user Facebook / Instagram 183 million $34 $186 $16 YouTube 205 million $4.4 $21.50 $1.80 Twitter 68.7 million $1.94 $28.23 $2.35 Snapchat 80 million $1.1 $13.75 $1.14 TikTok 100 million $1.2 (est.) — $1 (est.) Total: $22.29
