But the MSNBC flap offered another campaign trail lesson: don’t expect TV news organizations to act accountable, fair, and objective. Many don’t even see themselves that way. They’re not there to report the news; they’re there to make the news. They have set audiences to whom they are appealing and are comfortable making judgments as to what and how to present “the news” to that audience. They may not be eager to add new variables to the mix that may not line up with their audience’s tested preferences.
