When people defer to us, offer respect, admiration or praise, or allow us to influence them in some way, that’s status. It feels good. Feeling good about it is part of our human nature. It’s in our basic coding, our evolution, our DNA. And it doesn’t require a stupendous achievement like scoring a goal in the World Cup or blowing up the Death Star. We can feel the velvet touch of status repeatedly throughout the course of a single conversation or in the glance of a passing stranger.

