Winners of success games began enjoying the same status symbols as the winners of virtue games. This outraged the old elites. Special rules, called sumptuary laws, were instituted that sought to control how members of each social rank could express themselves with status goods and behaviour. They dictated what they could wear, eat, how they could organise their funerals and weddings, what carriages they could own and how they could be upholstered. In England, in 1363, legislation was introduced to curb ‘the Outragious and Excessive Apparel of divers People, against their Estate and Degree, to
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