Psychologists find that Westerners generally like to stand out and feel unique, tending towards conceited self-views and rating themselves better than average at all kinds of traits including healthy habits, immunity to bias and driving skills. In one study, 86 per cent of Australians rated their job performance as ‘above average’; in another, 96 per cent of Americans described themselves as ‘special’. East Asian games tend to be more collective. In countries such as Japan and China, status-pursuit is more commonly seen as the responsibility of the group. They’re more likely to feel raised up
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