Researchers Dr Justin Tosi and Dr Brandon Warmke describe the process of ‘ramping up’ by which status-strivers, trying to outdo one another, push their game’s moral positions into ever tighter places: ‘Once we hear what others’ views are (or at least what they say they are), we have two options. We can either accept that we are morally ordinary and keep our views as they are, or we can ever so slightly shift our views (or at least our presentation of them) to retain our status as the moral exemplar within the group. For many, the latter option is preferable.’ When warriors ramp up, in this
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