When the brain discovers a game that seems to make sense of its felt reality and offer a pathway to rewards, it can embrace its rules and symbols with an ecstatic fervour. The noise is silenced! The chaos is tamed! We’ve found our story and the heroic role we’re going to play in it! We’ve learned the truth and the way – the meaning of life! It’s yams, it’s God, it’s money, it’s saving the world from evil big pHARMa. It’s not like a religious experience, it is a religious experience.
