We strive to improve, to bend our personalities into a certain shape, to become a better, different person. But where does it come from, the contemporary ideal of self? We see this perfect human all around us, beaming with flawless teeth from advertising, film, television, media and the internet. Young, agreeable, visibly fit, self-starting, productive, popular, globally-minded, stylish, self-confident, extrovert, busy. Who is it, this person we feel so pressured to punch ourselves into becoming? It’s the player best equipped to win status in the game we’re in. It’s the neoliberal hero, the
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