It found seven distinct opinion groups, describing ‘progressive activists’ as being the one ‘motivated by the pursuit of social justice’. They make for a ‘powerful and vocal group for whom politics is at the core of their identity’. The progressive activists believe the game is essentially fixed, that a player’s life outcomes are ‘determined more by the social structures in which they grow up than by their individual efforts’. Of all the groups, they’re the most highly educated and also the wealthiest, with more earning a household income above £50,000 than any other.
