Anti-individual behavioural theory came into vogue with the American Harvard psychologist B. F. Skinner after World War Two. Back then it was straightforward Behaviorism. Now it’s Radical Behaviorism, and there are plenty of psychologists helping companies and political groups with their moral reasoning here. Steve Bannon in the USA and Dominic Cummings in the UK are disciples of the new-style Skinnerism that seeks to manipulate ‘individual’ behaviour.
