$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi

So it’s not about the money, it's about the status

Talk in terms of things your prospect believes will increase their status, and you will have your prospects drooling.

Frame benefits in terms of status gained from the viewpoint of others

people pay for certainty.

Increasing a prospect’s conviction that your offer will “actually” work for them, will make your offer that much more valuable even though the work remains the same on your end.

Always try and incorporate short-term, immediate wins for a client.

They buy the dream, but they stay for the benefits they discover along the way.

The faster and more clearly you can demonstrate those benefits, the more valuable your service will be.

Fast Beats Free

Many will always be willing to pay (price) for the (value) of speed.

Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there.

This book is for those people who want to be victors, not victims of circumstances.

if you introduce something valuable to someone, they associate that value with you.

When you are thinking about your dream outcome, it has to be them arriving at their destination and what they would like to experience.

The more problems you think of, the more problems you get to solve.

You want them to think to themselves, “I get all this, for only that?” In essence, you want them to perceive tremendous value.

Everyone buys bargains.

“Create flow. Monetize flow. Then add friction.”

it’s important that you solve every problem.

Step #1: We figured out our prospective client's dream outcome. Step #2: We listed out all the obstacles they’re likely to encounter on their way (our opportunities for value). Step #3: We listed all those obstacles as solutions. Step #4: We figured out all the different ways we could deliver those solutions. Step #5a: We trimmed those ways down to only the things that were the highest value and lowest cost to us. All we have to do now is… Step #5b: Put all the bundles together into the ultimate high value deliverable.

People want what they can’t have. People want what other people want. People want things only a select few have access to.

Scarcity is one of the most powerful and least understood forces to unlock unlimited pricing power.

Scarcity is a function of quantity. Urgency is a function of time.

single offer is less valuable than the same offer broken into its component parts and stacked as bonuses

reversing risk is an immediate way to make any offer more attractive.

Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and character traits we lack.