Nathan

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What could you do that someone would immediately say, “All that? Seriously? Yes, I'm in.” Doing this exercise will make your job of selling So. Much. Easier. Even if you come up with something you’re not actually willing to do, it’s okay. The goal here is to push your limits and jog your brain into thinking of a different version of the solution you’d normally default to.
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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