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“Do you think I’d still be in business if I gave a crazy guarantee like that and wasn’t good at what I did? Now I’m not guaranteeing you’re going to hit this goal in six weeks, after all, because I can’t eat the food for you. But I am guaranteeing that you will get $500 worth of value and service from us to support you. If you don’t feel like we gave you that level of service, I’ll write you a check the day you tell me we suck.”
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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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