$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi

“Do you think I’d still be in business if I gave a crazy guarantee like that and wasn’t good at what I did? Now I’m not guaranteeing you’re going to hit this goal in six weeks, after all, because I can’t eat the food for you. But I am guaranteeing that you will get $500 worth of value and service from us to support you. If you don’t feel like we gave you that level of service, I’ll write you a check the day you tell me we suck.”

“Best case you get the body of your dreams and we give you all your money towards staying with us to hit your long-term goal. Worst case you tell me I suck, I write you a check, and you get six weeks of free training. Both options are risk free. But, the only thing guaranteed not to help you is walking out of here today.” If you are good

prepay

prepare

prepare

A world class affiliate marketer Jason Fladlien

We’re going to be exposing the inner workings of our business, as a result, all sales are final.”

who you are looking for and who you are not looking for as a client. You want to be as specific as possible, but no more. When in a local area, the more local you can make your headline, the more it will convert. So don’t do a city, try and go to the sub market, or hyper local area. Not Baltimore but Towson, MD. Not Chicago, but Hinsdale, Etc.

Give Them A Goal This is where you articulate your prospect’s dream outcome. It can be a single word or a phrase. It can be an event, a feeling, an experience, or an outcome, anything that would excite them. The more specific and tangible, the better.

The container word denotes that this offer is a bundle of lots of things put together. It’s a system. It’s something that can’t be held up to a commoditized alternative. Examples: Challenge, Blueprint, Bootcamp, Intensive, Incubator, Masterclass, Program, Detox, Experience, Summit, Accelerator, Fast Track, Shortcut, Sprint, Launch, Slingshot, Catapult, Explosion, System, Getaway, Meetup, Transformation, Mastermind, Launch, Game Plan, Deep Dive, Workshop, Comeback, Rebirth, Attack, Assault, Reset, Solution, Hack, Cheatcode, Liftoff, Etc.

Stress-Release Challenge

(Free!) Bend Over Pain Free in 42 Days . . . Healing Fast Track