What should remain are offer items that are 1) low cost, high value and 2) high cost, high value. Example: Let’s say I moved in with someone and did their shopping, exercising, and cooking for them. They would probably believe they would definitely lose weight. But I am not willing to do that for any amount of money short of a gazillion dollars. The next question becomes, is there a lesser version of this experience that I can deliver at scale? Just take one step back at a time until you arrive at something that has a time commitment or cost you are willing to live with (or, obviously,
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