To give a guarantee teeth you have to decide what you’ll do if they don’t get the result. Without the “or what” portion of the guarantee, it sounds weak and diluted. Note: This is what most marketers do. Bad Example: We will get you 20 clients guaranteed. Better example: You will get 20 clients in your first 30 days, or we give you your money back + your advertising dollars spent with us. This is a simple, but strong guarantee.
