$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi

Author Note: The longer you are in business the more of these bonus assets you will have at your disposal. All of these things are valuable. Put them in a vault and keep them in your back pocket to sprinkle into an offer to get the deal closed. Information products work very well here because they have high perceived value, low cost, and zero operational effort besides giving an additional login. Tickets to virtual experiences or events work too. Same goes for a higher level of service that has a fixed cost like giving someone VIP service for a month (which also doubles as a way of upselling them into that level of service to keep them on it . . . more on that in Book II.) What should be a bonus vs part of the core offer if I am the one fulfilling it? Short answer: Wow Factor - in other words - something you wouldn’t want someone to miss. Many times you have so much “stuff” you will be providing your customers (good thing) that valuable nuggets can get lost in the mix. You want to take the most distinct ones that can almost stand on their own and pull those out to highlight them. This is especially true for things that are short in length but high in quality or value. Checklists or infographics can condense a lot of information into a small space. Someone might not feel justified paying lots of money for a product launch map (for example) but as a bonus would be perceived as very valuable.