Bonus Bullets That being said, there are a few key things to remember when offering bonuses: Always offer them (you can use the bulleted bundle we came up with at the end of Section III) Give them a special name that has a benefit in the title Tell them: How it relates to their issue What it is How you discovered it, or what you had to do to create it How it will specifically improve their lives or make their experience Faster, easier or less effort/sacrifice (value equation) Provide some proof (this can be a stat, a past client, or personal experience) to prove that this thing is valuable
...more
This highlight has been truncated due to consecutive passage length restrictions.
