Pro Tip: Name Your Guarantee Something Cool If you are going to give a guarantee, spice it up. Instead of using “satisfaction” or some other “vanilla” word, describe it more strongly. Generic Example (Bad): 30 Day Money Back Satisfaction Guarantee. Creative Imagery Example #1 (Good): In 30 days, if you wouldn’t jump into shark infested waters to get our product back, we will return every dollar you paid. Creative Imagery Example #2 (Great): You’ll get our famous “Club a Baby Seal Guarantee” after 30 days of using our services, if you wouldn’t club a baby seal to stay on as a customer, you
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