“Any fool can sell a product by offering it for a discount, it takes great marketing to sell the same product for a premium” Logical solution: make trains faster to increase satisfaction Psychological solution: decrease the pain of waiting by adding a dotted map Psychological solution: pay models to be the hostesses on the trip (people would wish it took longer to get to their destination!) Logical solution: make elevator faster Psychological solution: add floor to ceiling mirrors so people are distracted staring at themselves and forget how long they were on the elevator
