Ironically, local business marketing is both easier and harder than national level marketing. It’s easier to get to work, but harder to keep working or scale. And the reason is - in local markets, it’s easier because there’ is trust in the familiar. So selling in- person at higher prices in a local market is inherently easier. It means you will convert a much higher percentage of your leads. This makes marketing work most of the time. The downside of local marketing is that offers fatigue rapidly because there is only a limited radius that a local business can serve.
