$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi

famous Stanford business school professor said, it is far better to have understood why you failed than to be ignorant of why you succeeded.

Main point: you want to make sure you can target your ideal audience easily.

That is the idea. Think about what you are good at in regards to health, wealth, and relationships.

“There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.”