More on this book
Community
Kindle Notes & Highlights
I'm sure right now, you probably couldn't handle 1,000 clients tomorrow right? But how many could you handle? 5? 10? 25? Well, you might as well define a number that you are willing to take on in a given time period, then advertise that. Simply
2) Rolling Seasonal Urgency In a digital setting, having actual sign up date countdowns is very useful. But make sure they are real. If they aren’t, you’ll lose credibility and just look like every other wannabe marketer. This is very common with internet businesses that use “launch” models. I personally love having the dates that I am running a promotion through on my landing pages and in my copy. I want it to be visible everywhere. The nice thing is that you can always fire up another ad campaign and a new landing page with new dates and be right as rain. You will see your conversions go
...more
This highlight has been truncated due to consecutive passage length restrictions.
They establish the price, then they expand upon it until you feel it’s such a good deal it would be stupid to pass it up.
Bonus Bullets
Provide some proof (this can be a stat, a past client, or personal experience) to prove that this thing is valuable
You can further enhance the value of your bonuses by adding scarcity and urgency to the bonus themselves (which takes this technique and puts it on steroids).
Implicit-egotism effect: we are generally drawn to the things and people that most resemble us.
