2) Rolling Seasonal Urgency In a digital setting, having actual sign up date countdowns is very useful. But make sure they are real. If they aren’t, you’ll lose credibility and just look like every other wannabe marketer. This is very common with internet businesses that use “launch” models. I personally love having the dates that I am running a promotion through on my landing pages and in my copy. I want it to be visible everywhere. The nice thing is that you can always fire up another ad campaign and a new landing page with new dates and be right as rain. You will see your conversions go
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