After all, I do 1-on-1 with all of my portfolio company CEOs that we help scale past $30m+. You just want to make sure you save those high cost items for big value adds only. If you think you can accomplish the same value with a lower cost alternative, then do that instead. When I was running my gym, I went through this exercise and created: bulking blueprints, an eating-out system, a travel eating and workout guide, meal plans for every body weight and gender, a grocery list calculator, plateau busting meal plans (for when they got stuck), fast cooking guides partnered with meal prep
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