Sam Howe

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“If I made you $239,000 extra this year, would you pay me $42,000?” I asked, using “$239,000” because it was the average increase in topline revenue of a gym using our systems for 11 months. “For sure,” he said, “I mean if I knew I was going to make that back. But what would I have to do?” “About 15 hours a week of work” “And how long would it take me to make the $239,000?” “Eleven months” “And how much of the $42,000 would I have to pay you up front?” “Nothing. Just pay me as you start making the money using the system”
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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