Sam Howe

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This is an example of a commoditized service — normal agency work. There’s a million of them, and they all look the same. Commoditized businesses and offers have a harder time getting responses from ads because all their marketing looks the same as everyone else's. Note: It all looks the same because they are all making the same offer. You pay us to work. We do work. Maybe you get results from that work. Maybe you don’t.
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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