$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi

it is far better to have understood why you failed than to be ignorant of why you succeeded.

They essentially “buy themselves a job” and work 100 hours a week to avoid working 40.

1) Get more customers 2) Increase their average purchase value 3) Get them to buy more times

The key to company growth