Jody Mulkey

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we can use a technique called hedonic regression analysis to identify how markets valued individual attributes and how those attribute values changed over time. Essentially, hedonic regression analysis expresses the total price of a product as the sum of individual so-called shadow prices (some positive, others negative) that the market places on each of the product's characteristics.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
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