DJs now had two turntables and twice as many records. The demands of the craft consumed more and more of their attention, preventing them from being able to interact with the crowd as much as they used to. So they started bringing their brother or one of their friends along to be on the mic to engage with the crowd. These “masters of ceremonies” would talk to the audience, hype ’em up, brag about the DJ, and generally entertain the audience: “Ladies, lemme hear ya!” “Who got a hundred dollars in they pocket?” “Where Brooklyn at?”