There are very few things in entertainment that are more combustible than a hit movie combined with a hit record. Think about Whitney Houston’s The Bodyguard and “I Will Always Love You”; Prince’s “Purple Rain”; Rocky and “Eye of the Tiger”; Saturday Night Fever; Foot-loose; Grease … Y’all get it. The alchemy of the story and the soundtrack together is like a self-perpetuating tornado sucking all the cash out of the weekend. The symbiotic relationship between movie, song, and music video was a perfect promotional storm. The song works as massive radio promotion for the movie that is
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