At the risk of stating the obvious, before you send that Open Cart email, make sure you’ve gone through and tested—even retested—every step. Is your sales page live? Are all the links on the page working? Is your order form set up and proofread? Have you gone through the entire order process thoroughly? Do you know firsthand what happens after an order is placed? What about the thank-you page after someone buys? The confirmation email? The fulfillment process? If everything is tested and ready to go, then get someone else to test it—it’s good to get fresh eyes to look through the entire
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