One big evolution in social media is that you can now directly target the people who are on your email list on many social platforms. In other words, if someone is on your email list, you can also reach them on social. Take the list of email addresses and upload them into Facebook, Instagram, YouTube, even Pinterest and LinkedIn and other platforms. You can use that list to retarget your future customers. The combined impact of being able to reach them in their email inbox and also on their favorite social platform is very powerful.
