In the most basic form (and one of the most useful), you create two versions of your squeeze page. Then you use software to alternate which version is shown to your site visitors (check my Resource Page at thelaunchbook.com/resources) and watch to see which version has the best response rate. After you have a winner, then you use the winner but create another test to see if you can improve it even more, and so on. This is called split testing, or A:B testing, and it’s the key to constantly improving your site’s conversion rate. In this case, your conversion is simply the percentage of visitors
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