Possibly present a short case study, if you’ve got one. If you don’t have a case study yet, that’s fine; you’ll have one for your next launch. Answer the top questions you’ve been getting. In other words, you’re going to answer the top objections. Do this even if you’ve already raised and answered those objections in your earlier PLC videos. People raise the same objections in different ways by asking different questions. Go ahead and answer those questions that keep popping up in the comments on your blog.
