you’ll put together an opt-in page inviting everyone to register to get your launch content—in this case it might be a video series about the treatment of trauma. Then you’ll email your list and tell them about this upcoming video series (in other words, you send them your Prelaunch Content). You’ll send several emails to your full list to try and encourage people to opt in for your new video series (i.e., for your new launch). Then, as you get into your launch, you’ll send your launch emails only to your Launch List instead of your full list. Only the people who are interested in the
...more
