Video (whether it’s live or recorded) has a number of advantages. Our society has clearly become one where most people spend more time watching video than they do reading. It’s often easier to craft a compelling video than to sit down and write a meaty PDF report, and unless you’re a truly gifted writer, it’s a lot easier for your potential clients to get to know you and feel like they have a relationship with you via video. Finally, video content often has a higher perceived value than other types of content.
