Explain the big view and how to make it happen. This is where you step back and look at what’s really possible. What’s the ultimate transformation or change that your prospect can have in their life if they buy your product? Look at it from all angles, and project that transformation out into their future. Pivot to your offer and create a soft landing. Do this in the last 10 percent of your PLC #3. By now your prospects have fallen in love with you, because you’ve given them huge value. And it’s time for you to start preparing them for the offer—that’s the “soft landing.” You don’t want to go
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