Here’s the general recipe for a strong PLC #2: Express thanks and recap. Thank people for their comments and questions from PLC #1, then give a quick restatement of PLC #1. Recap the opportunity. You won’t spend as much time as you did in PLC #1, but you need to quickly reiterate the opportunity. Don’t ever assume that your prospect has seen or paid attention to or remembered PLC #1. They’ve got busy lives, and your launch isn’t nearly as important to them as it is to you.
