Seed the scarcity of your launch offer. You will want to have some type of scarcity in your launch offer, and near the end of PLC #3 you should make some mention of that scarcity. You’re not looking to hit viewers over the head with it, because they still haven’t seen your offer. But this is a good time to mention that they should be on the lookout for your next email, because this is going to be a limited offer. Call to action. Ask for a comment on your launch blog or in social media.
