Open Cart: This is the big day you’ve been building up to, the day you actually send the offer for your product or service out into the world and start taking orders. I call this “Open Cart” because you’re “opening the shopping cart.” Your launch is actually a sequence as well, and a very powerful one at that. It starts with the email that basically says, “We’re open, you can finally buy now,” and continues for a finite amount of time, usually anywhere from 24 hours to seven days, when you finally shut it down.
