Recap your positioning. You need to remind them who you are and why they should listen to you. But don’t take too long with this—do it quickly. Present a case study or do some real teaching. Deliver some real value for your viewers. Teach them one cool thing (or several) that they can put to use quickly. Crush objections. Talk about the top two or three objections and answer them. You want to go after your prospects’ big objections to the change or transformation that you’re promising. Foreshadow PLC #3. You need to let your prospects know you have another video coming soon. Build some
...more
