The whole idea of the Pre-Prelaunch is to begin to activate your tribe—or start building a tribe if you don’t have one yet. But you’re also doing other important foundational work. You’re testing the market’s level of interest in your product idea. You’re trying to surface potential objections so you can answer them during your Prelaunch. Finally, you’re gathering information to help finalize your product offer. As if that weren’t enough, you’re doing all of this while setting the stage for your Prelaunch Sequence.
