Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Lifeof Your Dreams

by Jeff Walker

NEXT STEPS AND A FINISHED PRODUCT Of course, you’re going to be recording these classes—and whether you’re doing webinars or live broadcasts, the recording is something that will be built in (and usually happen automatically). If you do five calls and then add a bonus Q&A call, you’ve now created six recordings. And you can get those audio recordings transcribed. Each hour of content will equal about 15 to 20 printed pages, so you’ll have the makings of a book (or PDF or ebook) that’s 90 to 120 pages long. Now you’ve got audio (and probably video) and 90 pages of written content. This is the core of your online course or membership site. Congratulations—you just got paid to create a product! You will also want to focus on getting your new clients some strong results, because they’re going to be great candidates for case studies as you move forward and get ready to launch your product in a bigger way. Creating those case studies is as simple as getting on a video conference and interviewing them about their results. Any case studies you add will further build out your product. So that’s the essence of the Seed Launch—simple, fast, flexible. And it sets the stage for much bigger launches to come in your business. It’s the perfect way to dip your toe in the water; learn how to teach your topic; get to know more about the hopes, dreams, and fears of your target market; and create a great product without much effort.

What to do after seed launch