The real moneymaker for Cunard and White Star, however, was third class, as the grand ocean liners ferried successive waves of immigrants from Europe to North America. If steerage was often undersubscribed on the passage to Liverpool, the fares in the other direction, to New York, more than made up for it. The Lusitania was especially popular for immigrants to North America, as her steerage accommodation was considered an improvement over most other options available.
