It is common practice in the drug industry for reps to document what they saw and did at each office visit. They use their laptops, tablets, and phones to input these “call notes” in a central company database. A problem with this system is that inexperienced reps might type something that really shouldn’t be set down in black and white. The most damning details in litigation against drug companies have sometimes come from call notes. Purdue Pharma call notes revealed that reps overcame resistance from doctors by pushing the message that OxyContin was less addictive than other opioids, which
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