If you’re a doctor, the sales reps all want something from you. So do the patients. The easy way out, and also the lucrative path, is to just give in. Just sign your name—to insurance forms you don’t read, to treatment plans your employees come up with, to speaker agreements that pad your income, and of course to prescriptions for opioid painkillers. If you go that route, the reps will compete for your attention and treat you as important, and your practice will flourish. It takes a certain fortitude to be responsible. Insys found people who were weak.
