In the last couple of decades, a number of major drugmakers have made an important change to their call-note systems. Now, reps don’t type anything at all. They just select from a series of drop-down menus, answering queries in multiple choice: How much time did you spend with the doctor? Which of the following product benefits were discussed? There is no place for the rep to engage in free writing, no opportunity to accidentally leave evidence of off-label promotion or spell out warning signs about the physician. The genius of the drop-down menu, in other words, is that every possible answer
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