Network platforms perform these tasks by aggregating information and experiences on a much broader scale than a single human mind or life span can accommodate, allowing them to produce answers and recommendations that can seem uncannily apt. When considering the purchase of winter boots, for example, even the most dedicated individual shopper would never assess hundreds of thousands of national and regional purchases of similar items, consider recent weather trends, factor in the time of year, review his or her comparable prior searches, and investigate shipping patterns before deciding which
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